Business Branding Case Study | KC Hopper Invites
Marrying old with new
The story starts with instagram, where we met Julie, the owner of KC Hopper Invites. We had connected with Julie when she was just starting her own artistic journey, creating greeting cards and wedding invitations to start her own line. We talked paper weight, printers, geeking out over all things design.
Fast forward to less than a year later, when we got a call from Julie that she had celebrated a new milestone in her life—she was now the proud owner of a wedding stationery shop. Way to jump from making your own cards to selling a whole store of them, right? Crazy brave, the way we like our people.
But there was one problem. Julie had bought a store that had been in the community for 13 years. While she planned to keep the name, she was feeling that the brand identity didn't quite feel like her because well, it wasn't. That's when we suggested she do a brand refresh, with a new logo and identity that reflected her.
Deciding she needed a new identity was the easy part. Now, it was about finding that balance of keeping what's good about the original store while infusing the new energy that Julie brought. We first started chatting about color, and knew we wanted to keep some shade of teal, as she was planning to keep the awning out in front. Her favorite color was lavender. Okay, noted.
Then we started thinking about this concept for marriage. The wedding invitation business was something Julie felt was important, and we couldn't help but draw the parallel here—marriage is about two separate things coming to one. Two people, two families, past and present to build a future. We knew we wanted to lean into that concept.
So we created a simple venn diagram out of hearts, with the heart in the center where the two shapes combine. It represents this very concept of old and new coming together. We kept the font similar to the style from the old logo for some continuity, but lightened up the color to give freshness. The name can now be used alone as well, retaining that heart element inside the text.