business time

Seasonal Brand Personality: Using Color Psychology to Identify Your Brand Aesthetic

When we’re talking about business branding design, one concept helps to put into focus the direction and visual aesthetic that you're going for. I love using the seasonal brand personality to guide my design and to communicate to clients how to implement the new visual identity, because it makes it so easy!

Following color psychology, the seasonal brand personality help to guide not only the hues but the texture, shapes, pattern, and other visual elements that should be used in the branding. Borrowing cues from nature, the seasonal personality serve to make design elements feel cohesive and on-brand.

Below is a quick breakdown of each of the personality, its attributes, keywords, and characteristics. Can you find your brand in one of them?


The spring personality is bright, delightful, fun, and simple. Think light, fresh colors that are youthful and bounding with energy. When you're styling photos for spring, itch items can make a whimsical statement that doesn't take itself too seriously, and adds personality and a human touch that is perfect! I see this personality a lot with sweets shops, and lifestyle/gifting product lines (psst, we're a spring personality!)

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The summer personality is all about timeless beauty, elegance, romanticism, and grace. Cool colors that are subtle and muted and lighting that's hazy and dreamy. Keywords here are pretty, formal, proper, and pretty (oh did I say it twice? that's how important it is!) I tend to see summer a lot in the wedding industry, with photographers and stationers.

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The autumn personality is warm, full of energy and richness, and always authentic. Warm tones that are bold and intense but muted, with a feeling of substance and weight is what you want to go for. Look for elements that feel natural, like kraft paper, brick, and raw wood. I think a lot of restaurants really embrace the autumn personality, as do artisinal brands that focus on the handmade/craftsman aspect of their business.

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The winter personality is edgy, intense, glamourous, and no-fuss. This is the only color palette that has black and white, so think contrast and minimalism. Sparkling metallics or neon gives the palette that understated confidence that looks so good on winter. Making bold statements through touches of luxury is where this personality shines. I feel like a lot of influencers and groups tailored toward female entrepreneurs fall under winter.

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What did you think? Did you find a personality that really resonates with you? When building your mood board, brand color, brand photography and even your logo, think about the concept to help guide your decisions regarding all things branding design!

And if you're curious about getting a branding analysis from us to see where you stand and where you should go, we'd be happy to put together our recommendation and build a visual strategy that'll really move you forward and grow your business!

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On Year Two & Beyond

It was my birthday this past Monday (well into my thirties now!), which means that we also had our 2 year anniversary. Oh how I love sharing my birthday with my biz, it really does make things a lot easier to remember.

Starting as a sanity project to fuel my creative outlet while I was at my 9-5 corporate job, to a way to escape that said 9-5 job, to a full time business...Fiber & Dye has molded, changed, and grown into what it is today, and is about to go through yet another transformation this year. As we welcome our first baby into the family, it's not just a solopreneur business, but a mompreneur one for a working-at-home mom. How crazy is it that time goes by so fast and so much could change in what feels like an instant?

From the 16 greeting cards we started out with, the card line has grown to SKUs of well over 80, and 10 new ones that launched on our site this week. Not only that, but Fiber & Dye grew into a full-blown design studio with client offering for wedding invitations and business branding, which has allowed me to work with the most creative couples and visionary entrepreneurs that I'd ever met.

The struggle is real, and the name of the game is always the imposter syndrome. One thing I'd been working on this year was getting used to talk about what I do as a REAL thing. That no, I'm not just in between jobs or pursuing a hobby while I'm taking it easy and baking a baby—this was a business, MY business, that I own and control and run and grow. No one else was going to do that for me, I had to. And while I thought that maybe the way I talked about it could be different from the way I worked it, that wasn't true. It wasn't until I could say those words out loud that I really believed it and actioned on it. So that was a great learning experience.

Something that helped this transition was meeting other business owners. Whether as clients or partners on a project or colleagues discussing biz topics, both the internet and my community in the South Bay are filled with entrepreneurs that I admire. Lucky for me, many have been doing this for a lot longer than I have so I was inspired by how far they've come, and was fortunate to have people who were open to sharing their journey with me. Even luckier, I've also met folks who are right where I am—just starting out, or ready to pivot and grow their business in a way that's in that weird, awkward, teenage Simba phase. So thank you to my muses and my fellow warriors for pushing me and fighting alongside me.

We have some exciting things in the works for this year (like the super secret one I might sneak peek this week) and can't wait to see how the third year is going to shape up. I can't thank you enough for letting me go on this crazy venture, because without the support of the folks like you who do things like, I don't know, read my little blog posts like this one here, I would've given up a long time ago like I'd always done before (it's my MO, not that I'm proud of it, but it's true). It's nothing short of a miracle that the lights are still on, the gears are still grinding, and the passion is still well and alive.

So let's fucking do this dye-hards.

The 5 double-sided truths about leaving a "real" job

It's now been over 6 months since I left my cushy, corporate, 9-5 (though more like 9-9) job. It was demanding but rewarding, and infuriating but fulfilling. Since then my bank account hasn't seen a direct deposit in weeks, and the other day, for the first time, I had to tap into the family checking account to pay off my personal credit card (no worries, I keep my business accounts separate as not to muddy it). Ouch. 

My co-worker sent an article to me about the lessons learned going full-hustle, and while I was yelling "YAP" and "PREACH" I also realized that all of these were sort of double-sided to me, like most things are. For every AMAZING thing about going from side-hustle to full-hustle, there's an equally debilitating thing about it. 

So in true captain hindsight fashion, here are my honest, 5 double-sided truths about leaving a "real" job--and all the insecurities that come with it.


So. Much. Time. It's Awesome!

BUT: Shit still don't get done

First, the good stuff. The time that I gained is gangbusters. From the moment I wake up the world is my oyster, and I could fill it with whatever I want. And while I still have an endless to-do list (in freelance, it seems all projects happen at the same time... hurry up and wait, says the universe) but it feels like an opportunity vs. a chore. So there's that.

But the reality of it is, all the things that I thought I was now going to have time for (cooking for the hubs, working out all the time, keeping the house clean) STILL doesn't get done. Because, surprise surprise, you never have time for shit you don't want to do. So it doesn't get done.

So yeah, while I have more time to fill, it doesn't mean then that I filled it will all productive things. It's still a process of having to MAKE time, full-time job or not.


Titles never reflected the ACTUAL job, and it was horrible

BUT: "Entrepreneur" is an overwhelming title

The shitty truth about most corporate jobs is that your title is always less than your actual workload. Because no, there is no good title for "I-do-mostly-online-marketing-but-also-partnership-and-sometimes-budgets-and-help-with-miscellaneous-tasks." So more often than not, you struggle with this under-titling whether it's rank or range of work. 

You know what's a worse title though? Entrepreneur.

Depending on who I see and what mood I'm in, when folks ask me what I do I give one of three answers. I'm doing freelance design. I have my own business. And then the worst one, I'm unemployed.

I've felt undervalued by my title, but I've never felt like I was being crushed, and like I could never live up to it as I do when I try to say that I'm an entrepreneur. But the old cliché goes, fake it til you make it, right? So I'm trying to use that more often. Work in progress.


Not having office politics is so liberating!

BUT: It's lonely not having someone to bitch to

Look, even in the most functional of workplaces, there's always that one office politics that drive you crazy. Whether it's a meeting you're not "supposed" to speak at, or that person you have to wait for approval from, or whatever, in any autonomy there's still a red tape. When you're solo you're your only speed bump so it's lovely. 

But at the same time, because you're solo you've got no comrade. In thinking back, some of the ways I'd bonded the most with people were those tough times, when there was a fire needing to be put out or a person causing a ruckus. There's nothing like a crisis to build trust and see what people are made of. I do miss that.

The point is, you gotta embrace those shitty office politics and know that without that, how would you meet your work BFF? And if you're now a solopreneur, find someone to bitch to, and stat. Which brings me to my next truth.


Meetings are time drainers, fuck them

BUT: Everyone needs them

So get this: in entrepreneurland (which is pretty close to lalaland) there are still meetings. I think as social creatures, we just can't get enough of it. I can't tell you how many meetups and brainstorms and work sessions and coffee chats there are out there, and I'm NOT social. So social people probably go to a bunch more.

So really, the solution isn't to get rid of meetings, no matter how pointless they seem, and are, sometimes. You have to know that they are crucial, but you have to try and make the most of it. Take great notes and hone your fast-typing skills if you're not an active participant. Use it as training wheels for public speaking and work on that automatic flush in your cheeks (ANYONE ELSE HAVE THAT? IT FUCKING SUCKS). 


I get to make my own task list!

BUT: Shit I don't want to do still make it onto that list

This one kind of circles back to the time thing. Because the thing is, you'll always feel like there isn't TIME to do something, but the reality is, there are no time drainers. It's just shit you want to do and don't want to do.

So yeah, that to-do list is going to have amazing things where I feel like, is this forreal? (like, painting a crest is really on the list today?? Awesome!) and stuff that's like, ugh why can't someone else do this for me? (one word: TAXES). A job is a job and not a hobby because it's not all honky dory. I hate talking on the phone, but it's necessary to build relationships. I've been meaning to clean up the tagging on the blog posts (oops) and the products (double oops). I need to design a catalog. I need to make an online portfolio of my custom design. It goes on.

It felt like that at the corporate job, and I was convinced that it was because I didn't get to design my own strategy and priorities that the tasks involved shit that didn't excite me. Nope. Even if it's my own business, there are things that I need to do, want to do, and have to be prioritized with the limited time I'm able to make for it. Jeez. So yeah, that never ends.

 
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The Big Fake Wedding

If you told me 2 years ago, when I was balls deep in my own wedding planning, that I'd be doing some wedding gigs for other people--I'd tell you that you were cray.

But here we are, and I'm now a "Featured on Ruffled" kind of gal. If you're into weddings, you know why I'd be geeking out about it--even if you're not, just humor me here and insert a "woahhhh" to make me happy.

A few weeks ago, I participated in The Big Fake Wedding Los Angeles, a bridal show with a twist. Just like the name suggests, the premise of it is that instead of vendors just having booths and standing around in a convention room, we all throw a wedding together, and the show guests are the wedding guests. Sound fun, right? And kind of funky?

That's what I thought when the show organizer reached out to me to be one of the vendors, and that's why I thought hey, I'm totally going to do this. I've done wedding invitations and décor design, but was unsure whether it was something I wanted to do under the F&D name. The premise totally got me though, so I said yes, and I am so glad that I did.

It was so much fun, I got to meet amazing people who are killing it running their own business, which was super inspiring.

Oh and bonus, of course, featured on Ruffled.

Here are some of my favorite photos. I gotta say, professional photographers are just fucking amazing at making my stuff look exponentially cooler than life.

SDK Photo & Design